Nearly all major corporations use channel letters in some way because channel letters – unlike many other types of signs – are one of the easiest to read from any distance and provide backlit lighting so that your business name can be seen both during the day and at night.

 

Every lighted letter can be customized with the right font or colors so that it still represents the brand you’re trying to put forward. Yet compared to other large signs, these backlit letters also ensure that no matter the weather, lighting, or direction you see the sign, you can always make out the letters and words.

 

It’s because of the way these channel letters are able to capture attention that you’ll find companies use them for a variety of purposes:

• Company Name – These signs are most commonly used as a way to advertise the store name. Most major companies use channel letters to craft signs that tell others where their store is located, and are especially useful if your store has become a well-known brand.

• Company Services/Products – Many others use these signs to advertise their products, like “BAGELS,” “PHARMACY” or “PIZZA.” When your brand isn’t as well known or you are trying to compete for business from those that walk by, channel letters for your products or services can be a great way to capture people’s attention.

 

Illuminated sign letters make it far easier to get noticed in NYC, and when they’re customized according to your brand and products, they have the potential to draw in both short and long term business.